After his very successful debut into showbiz as Papa Chen in ‘My Binondo Girl’, the clamor to see more of the charming Chinoy prompted his network to give him the lead role of “Ser Chief” in the phenomenal hit morning soap, ‘Be Careful with My Heart,’ which ran from 2012 to 2014.
‘Ser Chief’ became an even more popular household name in the Cinderella-inspired modern day love story not only in the Philippines but all over Asia and Africa where it also aired on primetime TV.
Soon after, movies, concert, recording, product endorsements are all in the table. His face became a household name from all his TV projects and TV ads exposures.
Richard now seen on GMA network is a certified star and remains one of Philippine showbiz brightest and most dependable leading men having a primetime series ‘Unbreak My Heart’ and an afternoon series ‘Abot Kamay Na Pangarap’ running simultaneously on TV.
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